High-End Custom Manufacturing Company
High-End Custom Manufacturing Company
For the 2026 UCI Mountain Bike World Cup in Whistler, adidas created a multi-part activation surrounding its mountain bike collection and presence at the event.
Working with IMA, MJY Fabrication was brought on as the fabrication partner to translate the creative direction into physical environments and branded elements across Whistler. The project included a custom exhibition booth, a separate media event, and branded elements produced for placement throughout the mountain bike course.
For the 2026 UCI Mountain Bike World Cup in Whistler, adidas created a multi-part activation surrounding its mountain bike collection and presence at the event.
Working with IMA, MJY Fabrication was brought on as the fabrication partner to translate the creative direction into physical environments and branded elements across Whistler. The project included a custom exhibition booth, a separate media event, and branded elements produced for placement throughout the mountain bike course.
IMA led the creative direction and overall experience, with MJY responsible for developing and producing the physical elements within our scope.
Our team translated that direction into buildable solutions, working through technical development, fabrication, finishing and graphics coordination while considering the practical requirements of transportation, installation and a live outdoor event.
At the centre of the activation was a custom adidas exhibition booth built around a coordinated family of black-and-white display elements.
MJY fabricated dedicated displays for the Freerider footwear collection, adidas Bike History and community content, along with custom storage and supporting event elements.
The Freerider display combined a perforated display surface, projecting product shelves, integrated graphics and large dimensional adidas three-stripe elements. A separate Bike History wall incorporated a large-format graphic timeline, while the Community Board featured a bicycle wheel integrated directly into the display.
Custom mobile storage and event units provided practical functionality while maintaining the clean visual language of the public-facing environment.
Installed beneath the adidas-branded canopy alongside large photographic walls and black flooring, the individual pieces came together as a cohesive outdoor brand environment.
Beyond the booth, MJY produced custom signage, graphics and branded treatments for placement throughout the Whistler mountain bike course, extending the adidas identity from the event village onto the mountain. Primary installation of these on-course elements was coordinated by the Whistler Bike Park team.
MJY also supported a separate adidas media event with custom fabricated and branded elements, creating another physical touchpoint within the overall activation.
