Custom Floating Sperro Jacket Display
One of the activation’s defining features was a custom display developed by MJY Fabrication for the Arc’teryx Sperro jacket.
Working within Monday Creative’s creative direction, MJY designed a custom suspension system that presents the jacket as though it is floating naturally in space while maintaining its intended silhouette.
Achieving this required careful refinement of the support locations, cable layout, and structural framework, balancing visual simplicity with reliable performance. The resulting display allows visitors to appreciate the garment’s technical construction without the visual distraction of a traditional mannequin.
The supporting structure was fabricated from premium Baltic birch plywood with a clear protective finish, creating a clean architectural frame that complements the product rather than competing with it.
Sculptural Circular Display Table
MJY also developed the detailed design and fabrication of the activation’s central display table.
Designed to serve as both a product display and a central gathering point, the table encourages visitors to naturally circulate through the activation while maintaining unobstructed views of the featured products.
The approximately eight-foot-diameter table was engineered as four individual modules that assemble seamlessly on site, simplifying transportation while maintaining the appearance of a single continuous form.
Constructed entirely from premium Baltic birch plywood with a clear protective finish, the table combines precision fabrication with practical modular construction, reinforcing the understated architectural language found throughout the activation.
Supporting Activation Elements
To complete the activation, MJY Fabrication also fabricated and installed:
- Five custom Baltic birch display plinths
- Five freestanding AV display modules
- Four environmental graphic panels mounted to existing modular wall structures
- Replacement SEG lightbox graphic
- Complete delivery, assembly, installation, and final positioning of all fabricated components