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Arc’teryx Internal Brand Activation

Arc’teryx Internal Brand Activation

Custom Display Design & Fabrication for a Premium Brand Experience

MJY Fabrication partnered with Monday Creative to design, fabricate, and install custom display elements for an internal Arc’teryx brand activation.

Working from Monday Creative’s overall creative direction, MJY was responsible for developing the detailed design of two of the activation’s signature features: a custom floating display for the Arc’teryx Sperro jacket and a sculptural circular display table. The project also included custom display plinths, AV display modules, environmental graphics, and complete installation, resulting in a cohesive activation environment that reflected Arc’teryx’s clean, technical design philosophy.

The Challenge

Transforming bold creative concepts into premium, buildable brand experiences

Monday Creative envisioned an activation environment that reflected Arc’teryx’s premium brand while showcasing technical apparel in a clean, understated manner.

Beyond fabrication, the project required a partner who could contribute to the design development process, refining concepts into practical, buildable display systems without compromising the creative vision. Two of the activation’s hero elements, the floating Sperro jacket display and sculptural circular display table, required custom design development to achieve the desired aesthetic while remaining structurally sound, transportable, and efficient to install.

Every element also needed to achieve the exceptional level of craftsmanship and finish expected within a premium brand environment while integrating seamlessly with the broader activation.

Client:

Monday Creative

Location:

Vancouver, BC

Timeline:

June – July 2026

Cost:

$50,000 CAD

Scope:

Design, fabricate, and install custom display elements for an internal Arc'teryx brand activation.

The Approach

Bridging creative vision with expert execution

MJY Fabrication worked closely with Monday Creative throughout the project, helping translate the creative vision into fully resolved fabrication solutions.

As concepts evolved, our team collaborated on fabrication detailing, material selection, structural engineering, and construction methods to ensure every custom element could be manufactured efficiently while preserving the original design intent.

Our scope included:

  • Design development
  • Shop drawings
  • Structural engineering
  • Material selection
  • Fabrication
  • Premium finishing
  • Environmental graphics
  • Delivery and installation

By combining collaborative design development with in-house fabrication, MJY helped bridge the gap between concept and execution, ensuring every element met both the creative and practical requirements of the activation.

The Build

Designed to disappear. Engineered to perform.

Custom Floating Sperro Jacket Display

One of the activation’s defining features was a custom display developed by MJY Fabrication for the Arc’teryx Sperro jacket.

Working within Monday Creative’s creative direction, MJY designed a custom suspension system that presents the jacket as though it is floating naturally in space while maintaining its intended silhouette.

Achieving this required careful refinement of the support locations, cable layout, and structural framework, balancing visual simplicity with reliable performance. The resulting display allows visitors to appreciate the garment’s technical construction without the visual distraction of a traditional mannequin.

The supporting structure was fabricated from premium Baltic birch plywood with a clear protective finish, creating a clean architectural frame that complements the product rather than competing with it.

Sculptural Circular Display Table

MJY also developed the detailed design and fabrication of the activation’s central display table.

Designed to serve as both a product display and a central gathering point, the table encourages visitors to naturally circulate through the activation while maintaining unobstructed views of the featured products.

The approximately eight-foot-diameter table was engineered as four individual modules that assemble seamlessly on site, simplifying transportation while maintaining the appearance of a single continuous form.

Constructed entirely from premium Baltic birch plywood with a clear protective finish, the table combines precision fabrication with practical modular construction, reinforcing the understated architectural language found throughout the activation.

Supporting Activation Elements

To complete the activation, MJY Fabrication also fabricated and installed:

  • Five custom Baltic birch display plinths
  • Five freestanding AV display modules
  • Four environmental graphic panels mounted to existing modular wall structures
  • Replacement SEG lightbox graphic
  • Complete delivery, assembly, installation, and final positioning of all fabricated components

Project Gallery

What experience do you want to create?