High-End Custom Manufacturing Company
High-End Custom Manufacturing Company
Smash + Tess, a local fashion brand known for its signature rompers, partnered with Guildford Town Centre to create an immersive, in-person experience that captured the brand’s playful, comfortable, and confident spirit.
The original concept design was created by the very talented Monday Creative, setting the tone for a vibrant, highly branded environment. Working under an exceptionally tight timeline, MJY Fabrication was brought on to deliver a 20×30-foot pop-up activation that combined architectural precision, sculptural design, and retail functionality, transforming a mall concourse into a fully branded environment for the Spring Fling campaign. Premium activations that spark curiosity, invite interaction, and turn public spaces into destinations.
The pop-up needed to feel premium and permanent, yet be fully modular and temporary, ready for installation, activation, and removal within mall requirements.
With a one-month window from design approval to grand opening, the project demanded rapid prototyping, coordination, and uncompromising quality. Every curved surface, finish, and fixture had to reflect the brand’s personality while standing up to public use.
From the start, MJY worked closely with Guildford Town Centre’s activation team to translate Monday Creative’s conceptual design into a buildable, efficient, and elegant structure.
We engineered and fabricated a custom reusable wall system with curves and integrated lighting, paired with hand-built furniture, mirrors, and changerooms. Finishes included velvet walls, custom carpeting, and lavender painted surfaces, all tied together by sculptural 3D logo elements. Constant communication and quick problem-solving ensured the project stayed on schedule — without compromising craftsmanship or detail.
