High-End Custom Manufacturing Company
High-End Custom Manufacturing Company
MJY Fabrication partnered with Mosaic North America to transform CRAFT Beer Market into an immersive Casamigos-branded destination during the FIFA World Cup 26™ campaign.
Designed to elevate the match-day experience, the activation extended throughout both the interior and exterior of the venue, creating a cohesive hospitality environment that blended custom fabrication, scenic elements, and large-format graphics. From the moment guests arrived to the final whistle, every touchpoint reinforced Casamigos’ relaxed, vacation-inspired identity while encouraging guests to gather, celebrate, and engage with the brand.
Casamigos wanted to transform an existing restaurant into a premium FIFA viewing destination that felt immersive, welcoming, and unmistakably on brand.
Rather than introducing a handful of promotional elements, the activation required a complete environmental transformation across multiple spaces, including the check-in area, interior dining spaces, outdoor patio, and a dedicated photo opportunity. Every fabricated element needed to integrate seamlessly with the existing venue while creating a cohesive guest experience.
Working within an active hospitality environment added another layer of complexity. Installation had to be carefully coordinated around restaurant operations, exterior elements needed to withstand weather exposure and continuous public interaction, and the entire activation had to maintain a premium appearance throughout the duration of the campaign.
In collaboration with: Mosaic North America
MJY Fabrication worked closely with Mosaic North America to bring the approved creative vision to life, providing custom fabrication, graphics production, installation, scheduled maintenance, and final strike.
Our focus was on creating an environment that felt like a natural extension of the Casamigos brand rather than a temporary promotional installation. Every fabrication decision balanced visual impact with durability, ensuring the activation would perform reliably while maintaining the premium quality expected from a globally recognized lifestyle brand.
By combining custom fabrication with environmental graphics and carefully integrated branded elements, we transformed an everyday hospitality venue into an engaging destination for FIFA
At the centre of the activation was a custom-built photo feature designed to encourage guest interaction and social sharing.
The installation featured a collection of individually branded soccer balls integrated into a sculptural display wall, complemented by custom shelving and layered Casamigos and FIFA branding. The result was one of the activation’s most recognizable features, creating a memorable backdrop that naturally encouraged guests to stop, interact, and capture photos throughout the campaign.
The exterior patio was completely reimagined into an immersive Casamigos viewing destination.
Oversized tropical palm trees finished in Casamigos’ signature turquoise became the defining visual feature of the space, creating an immediate sense of arrival while reinforcing the brand’s relaxed, vacation-inspired aesthetic. Combined with custom TV surrounds, large-format floor graphics, railing scrims, branded signage, and the custom hospitality cart, the activation extended the brand experience well beyond the restaurant interior.
The result was a vibrant hospitality environment that stood out within the surrounding streetscape and encouraged guests to gather, watch the matches, and spend more time in the space.
MJY fabricated a custom mobile hospitality cart that served as both a functional service station and a branded feature within the activation.
Finished with a premium wood countertop and custom Casamigos branding, the cart supported venue operations while contributing to the cohesive visual identity of the activation.
Custom branded TV surrounds were fabricated and installed throughout both the interior and exterior viewing areas.
Rather than allowing existing televisions to feel disconnected from the activation, each display became an integrated part of the overall environment, ensuring the branding remained cohesive while keeping the FIFA broadcasts as the primary focus for guests.
Large-format graphics tied every area of the activation together, transforming existing restaurant features into a cohesive branded environment.
The scope included:
Together, these elements created a consistent visual language throughout the venue while reinforcing the Casamigos identity at every guest touchpoint.
