High-End Custom Manufacturing Company
High-End Custom Manufacturing Company
Guildford Town Centre partnered with Monday Creative Inc. and MJY Fabrication to transform its central atrium into a stadium-inspired FIFA World Cup fan zone. Designed as a temporary placemaking activation, the installation created a dedicated destination where visitors could gather to watch matches, connect with the community, and participate in the excitement surrounding one of the world’s largest sporting events.
MJY Fabrication was responsible for the fabrication and installation of the activation, including custom seating environments, architectural perimeter features, artificial turf elements, integrated graphics, and soccer-inspired environmental details. The completed installation transformed a high-traffic retail concourse into an immersive viewing experience that encouraged visitors to stay, engage, and return throughout the tournament.
Guildford Town Centre wanted to create more than a simple viewing area. The goal was to establish a destination that would capture the energy of the FIFA World Cup while encouraging visitors to gather, socialize, and spend time within the centre.
The activation needed to:
Transforming a retail concourse into an immersive fan environment required balancing placemaking, functionality, durability, and visitor experience within an active shopping centre setting.
Design: Monday Creative Inc.
MJY Fabrication acted as the fabrication and installation partner, supporting the realization of Monday Creative’s vision through detailed fabrication planning, material selection, production, finishing, logistics, and on-site installation.
Working closely with the design team and Guildford Town Centre, we translated the approved concept into a durable public-facing environment capable of withstanding heavy daily use while maintaining a high level of finish and visual impact.
By managing fabrication and installation in-house, MJY maintained quality control throughout the project and ensured the completed activation remained faithful to the original design intent.
The activation combined a variety of custom-fabricated elements designed specifically for high-traffic public use.
Key fabricated features included:
Materials were selected for durability, safety, and appearance, ensuring the activation would perform successfully throughout the tournament while maintaining a high-quality finish.
The modular nature of the installation also allowed for efficient delivery, installation, and eventual removal without compromising the visual impact of the final environment.
