High-End Custom Manufacturing Company
High-End Custom Manufacturing Company
MJY Fabrication designed, fabricated, and installed a custom branded entryway for Red Bull’s “Red Monday” event.
The concept transformed the main entrance into an oversized fridge experience, creating a bold and memorable first impression for guests. Functioning as both a visual statement and an interactive gateway, the installation aligned with Red Bull’s playful and high-energy brand identity.
The goal was to create a highly engaging, brand-driven entry feature that would set the tone for the event from the moment guests arrived.
The challenge was building a convincing and durable structure from a conceptual idea, while ensuring it could handle high traffic and repeated use. Integration with the existing venue added complexity, requiring the temporary removal of the building’s entry doors so the installation could function as the primary access point.
MJY Fabrication supported the design development and led the full build and installation of the structure.
Working from the initial concept, we developed a fabrication approach that balanced visual accuracy with durability. The structure was engineered to integrate seamlessly with the venue while maintaining safe and reliable operation throughout the event.
Heavy-duty hinges were incorporated to support continuous use, ensuring the doors operated smoothly under high guest traffic.
The entryway measured approximately 8′ x 6′ and was constructed using MDF with an exterior-grade painted finish.
To achieve the fridge aesthetic, the doors were finished with a metallic laminate and fitted with carefully selected handles to replicate real refrigerator hardware. Interior-facing graphics were applied to inset acrylic panels, creating the illusion of stocked Red Bull cans inside when the doors were opened.
The result was a convincing and immersive visual effect that extended beyond the exterior and rewarded interaction.
Installation required precise coordination, including the temporary removal of the venue’s existing entry doors to allow the custom structure to function as the main entrance.
