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Don Julio Patio Entry Activation at Earls

Don Julio Patio Entry Activation at Earls

Premium Hospitality Brand Activation for FIFA 2026

MJY Fabrication partnered with Mosaic North America to fabricate and install a custom branded entry activation for Don Julio at Earls during the FIFA 2026 celebrations.

Designed to transform the restaurant entrance into a premium branded experience, the activation centered around a custom illuminated archway complemented by coordinated environmental branding. The installation created a memorable arrival moment for guests while reinforcing Don Julio’s premium identity within one of Vancouver’s busiest hospitality destinations. The project required exterior-grade fabrication, integrated lighting, and overnight installation, all delivered within an active restaurant environment.

The Challenge

Turning Every Arrival into a Brand Experience

Mosaic North America required a signature installation that would establish a strong branded presence while integrating seamlessly into Earls’ existing patio environment during the FIFA celebrations.

The objective extended well beyond installing signage. The activation needed to create a premium guest experience from the moment visitors approached the restaurant, encouraging interaction and photography while reflecting the elevated positioning of the Don Julio brand.

Several technical challenges shaped the project:

  • Designing and fabricating a nine-foot illuminated architectural feature suitable for extended outdoor use.
  • Engineering the structure to be fabricated in transportable sections while maintaining a seamless appearance once assembled.
  • Integrating concealed LED lighting that delivered a clean architectural glow without visible wiring or hardware.
  • Completing installation overnight within an operating restaurant environment with minimal disruption.
  • Coordinating multiple branded elements, including overhead pennant installations and environmental graphics, into one cohesive activation.

The finished installation also needed to withstand continuous public interaction while maintaining a premium appearance throughout the activation period.

Client:

Mosaic North America

Location:

Earls, Vancouver, BC

Timeline:

April – June 2026

Cost:

$51,000 CAD

Scope:

The scope of work included design development, technical detailing, and custom fabrication, along with the integration of LED lighting and premium vinyl finishes to achieve the desired visual impact. The project also involved environmental branding, coordinated delivery and logistics, overnight installation to minimize disruption, and a complete event strike following the activation.

The Approach

Technical Expertise Behind Every Detail

MJY Fabrication partnered with Mosaic North America to transform the creative concept into a durable, full-scale installation designed for real-world performance.

Our team supported the project from technical development through fabrication and installation, providing:

  • Technical design development
  • Fabrication detailing
  • Structural engineering
  • Custom fabrication
  • Premium finishing
  • Integrated LED lighting
  • Vinyl graphics application
  • Delivery and logistics
  • Overnight installation
  • Event strike

Every stage of the project was completed with a focus on durability, precision, and efficient execution while preserving the integrity of the original creative vision.

The Build

Connecting the Space Through Branded Details

Rather than approaching the project as a collection of individual branded elements, MJY Fabrication created a cohesive hospitality environment anchored by a single architectural focal point.

Custom Illuminated Entry Arch

The centrepiece of the activation was a custom fabricated illuminated arch measuring approximately nine feet tall.

Its sculptural circular form created an unmistakable gateway into the restaurant patio while naturally framing guests as they entered the activation.

Integrated LED lighting was recessed into precision-machined channels within the arch, creating a continuous architectural glow that dramatically enhanced the installation after sunset.

Premium Exterior Finishes

The structure was finished with high-quality vinyl graphics featuring metallic gold and deep green finishes inspired by Don Julio’s premium brand identity.

Every seam, panel transition, and connection was carefully detailed to create a refined appearance from every viewing angle, ensuring the installation performed equally well both in person and in photography.

Environmental Branding

To extend the experience beyond the entry feature, custom branded pennant banners were installed throughout the patio approach.

These overhead elements visually connected the activation to the surrounding hospitality environment while reinforcing the overall brand presence without overwhelming the existing architecture.

Key Takeaways

  • Expertise in designing and fabricating premium hospitality and experiential brand activations.
  • Proven ability to engineer and build large-scale illuminated architectural features for outdoor public environments.
  • Experience collaborating with leading experiential marketing agencies to bring creative concepts to life.
  • End-to-end project delivery, including technical development, fabrication, logistics, installation, and strike.
  • Capability to execute high-quality installations within active hospitality environments under tight timelines.

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