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On Brand Activation at Holt Renfrew Vancouver

On Brand Activation at Holt Renfrew Vancouver

Custom Kiosk Fabrication for an Interactive Retail Experience

MJY Fabrication partnered with Interactive Items to deliver a custom kiosk for an On brand activation at Holt Renfrew Vancouver.

Working from Interactive Items’ creative direction, MJY translated the concept into a complete physical installation, developing the shop drawings, construction details and internal equipment supports. The finished kiosk combined a large portrait touchscreen, an integrated camera opening and precision-cut On branding within a clean, understated enclosure.

The Challenge

Custom Kiosk Fabrication for an Interactive Retail Experience

The kiosk needed to complement Holt Renfrew’s premium retail environment while accommodating the equipment behind an interactive brand experience.

Its minimal exterior required careful construction detailing. A 75-inch display needed to be securely supported and closely fitted within the front face, while the camera and supporting equipment required coordinated openings, clearances and service access.

The enclosure also needed to travel in separate sections and assemble within the retailer’s designated access windows. Every construction decision had to balance appearance, equipment requirements and the practical demands of a temporary installation.

 

The Approach

Turning Creative Direction Into a Buildable Installation

Interactive Items led the creative direction and interactive experience, with MJY responsible for developing and producing the physical kiosk.

Our team worked through the internal framing, screen mounting, sectional construction, equipment access and finish details, translating the approved concept into fabrication drawings.

Coordination centred on the physical requirements of the technology: display dimensions, mounting points, camera positioning and access for the technical team. Resolving these details allowed the enclosure to support the experience while preserving the simplicity of the original design.

MJY also handled the physical placement and securement of the client-supplied screen. Interactive Items and its technical providers managed the digital content, AV connections, configuration and operation.

The Build

A Clean Exterior With Purpose-Built Construction Behind It

The completed kiosk paired a matte taupe enclosure with a large portrait display and brushed metal logo treatment. Its restrained appearance placed the interactive content at the centre of the installation while concealing the structure and equipment behind it.

Integrated Portrait Display

The 75-inch touchscreen formed the main guest-facing feature.

MJY developed a reinforced internal support system to secure the display within the enclosure. The front face was detailed to overlap the screen bezel, creating a closely fitted opening that concealed the mounting structure and gave the display an integrated appearance.

A dedicated camera opening accommodated the approved equipment position, with internal provisions supporting the physical requirements of the interactive system.

Precision-Cut Branding and Matte Finish

Above the display, the On logo was CNC cut through the exterior face, revealing a brushed metal backing.

This treatment incorporated the branding directly into the enclosure, adding material contrast without separate surface-mounted lettering. A matte taupe finish, based on the approved Plaza Taupe colour reference, carried across the exterior.

Together, the colour, proportions and logo detailing created a cohesive physical frame for the brand experience.

Sectional Construction and Concealed Access

The kiosk was fabricated as four transportable wall sections using plywood framing and MDF exterior skins.

This approach allowed the enclosure to move from the shop to the retail floor in manageable components before final assembly on site. A lockable access door with concealed hinges provided entry to the equipment inside while maintaining the clean exterior.

Internal supports, equipment clearances and access provisions were incorporated into the construction, bringing the practical requirements of the activation into one coordinated unit.

Fabrication, Installation and Strike

MJY fabricated the kiosk locally in Vancouver and coordinated delivery and site assembly at Holt Renfrew around venue access requirements.

Our scope extended from shop drawings and fabrication through physical screen installation, final placement and subsequent strike. This gave Interactive Items a local fabrication partner to carry its approved concept through production and onto the retail floor.

The finished installation provided a dedicated physical setting for On’s interactive activation, combining custom millwork, integrated branding and equipment support within a premium retail environment.

Key Takeaways

What Experience Do You Want to Create?

MJY Fabrication works with agencies and brands to bring custom activations, retail displays and experiential environments to life.

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