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Whistler Brand Activation

Whistler Brand Activation

Premium Outdoor Brand Environment Delivered in Just Two Weeks

MJY Fabrication was engaged to supportive the design, fabricate, and install a fully custom branded activation environment for Mosaic in Whistler, BC. Delivered on an accelerated two-week production schedule, the project combined a large illuminated entry arch, integrated hospitality bars, and a custom architectural bar back into a cohesive outdoor experience designed to command attention in a high-traffic event setting.

Built for both visual impact and real-world performance, the installation transformed the venue into a polished, immersive environment that reinforced brand presence from every angle, day and night.

The Challenge

Executing complex experiential builds at the speed of live events

The defining challenge of this project was speed.

From approval to installation, MJY Fabrication had just two weeks to coordinate design refinement, material procurement, fabrication, finishing, lighting integration, logistics, and on-site installation for a fully custom outdoor activation.

At the same time, the environment needed to feel refined, cohesive, and intentional, not rushed.

Because the installation would operate in Whistler’s outdoor event conditions, every element also needed to balance architectural finish quality with durability, transportability, and rapid installation requirements.

The project demanded simultaneous coordination across multiple production streams without compromising execution.

Client:

Mosaic North America

Location:

Whistler, BC

Timeline:

2-Week Expedited Production April 2026

Cost:

$57,500 CAD

Scope:

Design assist, fabrication, lighting integration, delivery, installation

The Approach

Precision delivered under extreme timelines

MJY Fabrication approached the project as a fully integrated experiential build, managing fabrication, lighting integration, graphics coordination, logistics, and installation under a compressed production schedule.

Rather than treating the individual components separately, the arch, bars, and back bar were designed as one unified environment. Consistent geometry, materiality, and lighting language allowed the activation to feel cohesive and elevated despite the rapid timeline.

To support outdoor performance, all primary structures were fabricated using exterior-grade materials and durable finish systems suited for high-traffic public use.

The Build

Framing the experience through light, scale, and presence

Architectural Features Designed for Hospitality and Brand Presence

Illuminated Feature Arch

The custom-fabricated entry arch acted as the visual anchor for the activation, framing the environment while reinforcing brand visibility from a distance.

Constructed using exterior-grade MDO plywood with laminate and vinyl finishes, the structure incorporated an illuminated integrated sign and concealed lighting details that elevated the installation during evening operation.

Integrated Bar Back

The custom bar back introduced depth and architectural structure to the hospitality environment through integrated shelving, concealed lighting, and layered branded detailing that reinforced the activation’s visual identity without overwhelming the space.

The result balanced functionality with strong visual composition, creating a premium focal point behind the serving area.

Custom Hospitality Bars

Two custom bars were fabricated to integrate seamlessly into the overall activation language while supporting continuous guest interaction throughout the event.

Exterior-grade construction, refined laminate finishes, and integrated branding details allowed the bars to feel architectural rather than temporary.

Outdoor-Ready Construction

Because the activation was installed in Whistler and exposed to outdoor conditions, all structures were engineered and fabricated using materials suited for exterior use, including:

  • exterior-grade MDO plywood
  • durable laminate finishes
  • commercial vinyl applications
  • integrated weather-appropriate LED systems

The result balanced premium aesthetics with real-world event performance.

Key Takeaways

This Project Demonstrates

  • Ability to execute premium experiential environments under accelerated timelines
  • Expertise in outdoor hospitality and brand activation fabrication
  • Strong coordination across fabrication, lighting, graphics, logistics, and installation
  • Architectural fabrication approaches applied to temporary experiential environments

Project Gallery

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